News

Faculty of Design Week

Faculty of Design week under the title “Design of ideas and ideas of design” takes place on 21 – 27 March 2011 in Sholokhov Moscow State University for the Humanities.

March, 22 was the first day of Faculty of design week.

There were many interesting events:

—Opening of Faculty of Design Week

March 22, 2011 — Opening of — Faculty of Design Week

In the opening frames of the Week were:

The work of the jury of Design Faculty «My profession — a designer in the XXI century», open viewing of presentations and award winners.

Exhibition of creative works of students: drawing, painting, design, phytodesign, picture, etc.

Poster Exhibition «I am a Designer!»

Exhibition of graduate design projects

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-Visiting L.A. Fedorovich

March 22, 2011 as a part of the Week,of — Faculty of Design Sholokhov Moscow State University for humanities , the meeting with L.A. Fedorovich — was organized. — — Honored Artist of the — Russian Federation, Honored Art Worker, a corresponding member of the International Academy of Culture and Arts, Vice — President of International Association of Art people of the world, painter, graphic artist, sculptor, illustrator, designer, assistant professor of Design.

The meeting was held at the Museum of Russian Mythology and Culture.

-Design Food

Design of food is their treatment in terms of aesthetic, functional and cultural factors. We love popular products not only for their taste but also for the symbolism. They carry a certain connotation, have a hidden meaning.

At the moment, the mythical beginning of the food takes precedence over logic. When we eat, the main thing for us is that we absorb a myth: the health, beauty, and connection with nature, a myth that I’m paying for a reasonable price for this product, the myth that avoiding the use of meat and other animal products I protect the environment as well as consume less energy-intensive products, and so on.

Most of these myths turn out — to be false or unproven. There is also the opposite logical approach, however, as would be unfortunate as it may sound, nobody wants to abandon the irrational approach.

Therefore, when we design food products, we continue to rely not only on rational logical factors, but primarily on irrational factors. Based on myths and symbols, the food was and remains the subject of our senses.

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The program of Faculty of Design Week

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Translated by a post-graduate Vitaliy Zateev.