Event Management


Faculty Address:
9, Ryazanskiy avenue, Moscow

How to get there:
— Metro station Marksistskaya, trolleybus number 63, 16, to the station «Karacharovo»
— from Kursky railway station to the stop «Karacharovo», 2 minutes on foot

Phone: (499) 171-0626

Forms and terms of education: —
2,5 years
Branch of training: —
Master&#039-s Degree Program: —
Event Management
Graduate‘s qualification : —
Master of Management
Admission tests: —
Basics of Management — oral interview

Plan of acceptance for 2014: non-budget
Fee: 58000 a year

Sholokhov Moscow State University for the Humanities presents the Master’s Degree Program «Event Management» – the only MICE and Event Services degree program in Russia. It is unique because postgraduates acquire at the same time both theoretical knowledge and practical experience in elaborating and implementing events.

While studying students become members of the PR-Event Team and have the opportunity to take part in activities and different types of events, including those of federal and international significance, and even try hand at being a manager of events. That kind of practice helps to create a base of contractors, entertainers, volunteers and other people needed for the effective implementation of the event. Master’s thesis is a real Event Project which is elaborated and implemented by the student under the mentor’s supervision.

Any event includes several stages of well-organized professional teamwork:

1 – having the general idea, conception, perspective – the whole picture of how this event should be organized and its objectives-
2 – plan making and its detailed elaboration in all directions: content, finance, logistics (provision, transport, supplies), personnel, security, PR&amp-GR, IT-support, territorial works, etc.-
3 – bringing all integral parts together, so that the event would take place according to the plan-
4 – compounding the results and eliminating the effects.

Term 1 Term 2 Term 3 Term 4 Term 5
Retrospective history and current status of Event Management Project Management Theory of organization and organizational behavior (company structure and ways of teambuilding) Modern strategic analysis Techniques of personal performance
(time- and stress-management,
self-presentation, self-advancement)

Research methods in the sphere of management PR-, GR- , IT-support of the event Technologies of decision making and conflict management Legal support of the event (contracting, security protection)

The defense of Master’s thesis

Practical course of Business communication — Event Marketing Technology of Sales Management Volunteer Management
Creative technologies Organization of corporate parties, holidays, jubilees Organization of events (musical/ sport/etc.) for children and youngsters Organization of business and political events
Organizational and managerial practice (at the premises of Event Agencies) Research practice (analysis of — Event Services market) Pedagogical practice (as event manager and team leader) Event Project Implementation
within Master’s thesis

Practical trainings

  • Organizational and managerial practice in the Event Agencies and — Event Projects of the University-
  • Research practice in the scientific centers and laboratories of the University, participation in scholarship programs and projects (analysis of Event Services market )-
  • Pedagogical practice in master-classes and business seminars within projects implemented by the University, team work and functions of event manager and leader.

Special offer from Sholokhov Moscow State University for the Humanities:

  • Techniques of flashmob organization and implementation-
  • Social computing in Event Services-
  • Government contract and tender: preparation, participation, accountability-
  • International events – visa support and customs escort-
  • -Large-scale projects.

Meetings and master classes with famous producers and organizers:

  • Alexander REVZIN — production director, member of the jury of musical contests and TV-shows, winner of many professional awards for The Best Show of the Year-
  • Stas NAMIN – Russian musician, composer, producer, founder of the first independent production center SDC, Flowers Band, Gorky Park Band and musical theater, etc.-
  • Bari ALIBASOV Jr. – business coach and advisor, advertising and marketing specialist-
  • Valery SYUTKIN – singer, musician, the Merited Artist of the Russian Federation-
  • Sergey PENKIN – singer, musician-
  • and others.


Master’s degree certificate of Event Management

Portfolio with completed projects

Graduates’ skills set

  • to use modern techniques of event planning, organization and management-
  • to analyze the market of Event services and find their own unique direction-
  • to establish new Event Agency.

Employment possibilities

  • Senior positions in the sphere of Event Services: Chief Executive Officer, leading producer, Chief Creative Officer-
  • Event Sales manager-
  • Event Manager-
  • Event Coordinator-
  • Event Consultant (freelancer)-
  • Individual entrepreneur.

Experience in Event Management:

  • Youth Educational Forums SELIGER, MASHUK, etc. involving 1000-10000 people at once-
  • All-Russian Festival «The Russian language is national property of the peoples of the Russian Federation » (note of acknowledgement from The State Duma in 2012)-
  • Annual Creativity Festival «From Moscow with Love» (Revolution Square, May-June)-
  • Annual International Competition «The Muses of the World: Modern Art and Education» (Moscow International House of Music, November)-
  • Annual Festival «Sholokhov Spring» (May) and many other events.


  • Federal Agency for Youth Affairs ROSMOLODEZH
  • ArtOks Event Agency
  • International promotion centre STAR
  • Podjezhiki Event Agency
  • CityKids Event Agency
  • Gdansk University (Poland)
  • Bartynsk University (Turkey)
  • Bulgaria New University (Bulgaria)
  • Leiden University (the Netherlands)

Contact information:
  • Elena Borisovna Puchkova
  • (499)170-5935, +7(903)293-4656
  • kafedra-ps@yandex.ru, event-mggu@mail.ru

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